Dan Roberge
It's so very nice to meet you.
Carrie Gamper
Nice to meet you too.
Dan Roberge
Where are we? And what do you do? Why are you here?
Carrie Gamper
I appreciate that. We are at the Sports Facilities Conference. Their annual get together of all of the best and brightest across the SFC network. I am with Base sports Group. We are a third party provider, supporting the SFC network with sponsorships and partnerships across the country.
Dan Roberge
Excellent. So what does a third party sponsorship company do?
Carrie Gamper
What we do is, SFC is incredible at managing complexes. They have the best youth sports complexes all across the country. They have teams of DMs and managers that run these tighter than, you know, most military ships. And it's an incredible feat what is put on the fields and the courts all across the country by SFC. Often times there might not be a staff member on site who has connections with Geico or with Chipotle, or with national brands, to be able to tell their story, and get these big brands into their complexes to create, establish, and develop partnerships, and then measure those partnerships, and then drive renewals. So that's our objective here, to find the brands that align well with the network of complexes that they have, bring them in, and then elevate the opportunity both for the brands and the complexes together.
Dan Roberge
That's amazing. So how big of a complex do they need to be in order to participate in your services?
Carrie Gamper
The size of the complex does not necessarily matter. It's the strategic alignment with the brand. So for example, we brought Honey Stinger here today and they are in the process of negotiating a deal with four different SFC complexes, the size of those very pretty significantly. But they are in markets that align well with where Honey Singer is trying to grow Alabama, Texas, and the like. And so it's about just quality market fit with the brands as they are expanding, and trying to achieve whatever their KPIs are.
Dan Roberge
And so what kind of sponsorship partnerships do they have? Like is it just signage, or like where do they kind of showcase the vendors?
Carrie Gamper
I'm glad you asked. And I'll be speaking about this in about 30 minutes here. Sponsorship in the 90s and 80s and 70s really was just slap a logo on it and take advantage of the foot traffic. And it was just another advertising medium, really, in this day and age, because advertising mediums are everywhere, in our pockets, on our televisions, and the billboards everywhere, brand partnerships really aren't looking for just a logo slapper, or for a piece of signage. What they're looking for is an elevated experience between the facility, the consumer, and their brand. So, you know, again, Honey Stinger, since they're here, I'll use them as the example. They're looking for an opportunity to be in concession in addition to a very unique. They've got a what has been deemed a waffle wall. That's their product, an energy waffle. And so taking advantage of a six foot space at the complex, to put up this incredible experiential waffle wall with, you know, digital touch points and QR code scanning and the like, and then email messaging to sort of layer on. And you really look at a whole, portfolio of activation assets is what they're looking for with each complex. So the more stuff there is to use, the most simple term, the more assets that they have in order to activate, the more valuable they can become to a brand.
Dan Roberge
And so your company helps tailor and connect these brands to whatever the facility has to offer for that brand. And it might be unique in every different situation.
Carrie Gamper
Absolutely. So, you know, you asked about size. Size is important. Absolutely. For every brand you want eyeballs, eyeballs sell. Sure. But it's also what's unique about your complex that could offer something different for the brand that they might not have otherwise. So whether it's, you know, maybe you've got a EA sports gaming room, and a brand is really going after that target demographic, that's something really unique that they could put and attach their brand, to activate within and engage. So it's really about aligning with, you know, the offering, the experience that can be engaged with by the consumers, elevated by the operators, and then taken advantage of by the brands.
Dan Roberge
Amazing, amazing. So do you do just sports facilities? You do everything right?
Carrie Gamper
Just sports facilities and youth sports events. So what's unique about our organization? There are a lot of companies that support brand
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